The availability of options always benefits the buyer, not the seller.

Imagine walking into a supermarket. You want cereal, but all you see on the shelf is cheerleaders. In this scenario, General Mills is in a good position because they know they are assured of maximum profit margins because they have monopolized the market, leaving you with only one choice to meet your breakfast needs.

The following week, you go back to the same supermarket to buy more cereal and to your delight, not only do you see that there are plenty of Cheerios, but also that Frosted Flakes are now on sale. Kellogg’s essentially muddied the waters for General Mills by creating competition so that the buyer could choose from a variety of options.

Now apply that same concept to the Bears’ search for a quarterback.

Early in the offseason, Deshaun Watson made it clear that he no longer wanted to be a Houston Texan, making him the biggest fish in a nearly non-existent pond. Sure, the Texans want to keep Watson at the end, but they know that if they were forced into a trade at the end, they could reap maximum value because there are no other big names on the market.

But so far, the Texans have refused to negotiate. They ignore all requests and play a dangerous game of chicken with their coveted quarterback. Finally, superstar signal callers in their twenties are as close to the proverbial unicorn as you are. So it makes sense that Houston would try to keep him for life.

* Russell Wilson entering the chat room *

Photo: The windy city of Gridiron

A month later, on the day Watson filed a trade request, we learned that perennial MVP candidate Russell Wilson is no longer happy in Seattle. Through his agent, he announced that he would take the case in four preferred directions: Chicago, New Orleans, Las Vegas and Dallas.

In an instant, not only did Watson’s value skyrocket on the trade market, but so did Houston’s influence, once owned by the Bears, Saints and Raiders, three teams permanently linked to Watson’s acquisition. Knowing that Wilson would be thrilled to be able to wear his uniform, these teams can now cut back Houston if the cost is deemed too high and focus on bringing in Ciara’s husband.

Click on Texans GM NIck Caserio and hit in the air.

GIF : GIFI

Wilson’s trade request was exactly what the Bears needed this season to ease the difficulty of finding an answer under center and successfully change the trajectory of their franchise. And when the Texans finally agree to trade Watson, as logic dictates, the Bears already seem to be rearranging their chess pieces to be ready to strike when the time comes.

In early March, the team began to make room by releasing veteran cornerback Buster Skrine. They’ve already parted ways with OT Bobby Massey, saving $5.4 million. At first glance, it looks like GM is offering Ryan Pace a contract in the same range as Watson and Wilson. At least, we can only hope so.

In the end, despite Wilson’s brilliance, Watson is the best choice simply because of his age (Watson 25, Wilson 32) and his ability to produce at a top level for an extended period of time. Any one of them, before they had thrown their first pass, would have been the best quarterback to ever play for the Bears, and I would have been very happy if the team had taken Wilson. But Watson represents stardom at the most important position in the sport for at least another decade.

The Bears’ pace must meet the collective need for grit from the Bears’ fanbase, and circumstances are such that it must happen now. Flirting with Frosted Flakes while watching cheerleaders.

Photo: General Mills Inc. and Kellogg Co.

And that’s how hungry I am.

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